Swift Software Group

App Stores – the future of desktop software distribution

After the success of the iOS App Store, an app store for Mac was a logical step for Apple. Many people have had doubts about a desktop software app store, but it is now official – the way to distribute apps for Mac going forward is the Mac App Store.

What about Microsoft and Windows?

The Windows story is even more exciting. With the release of Windows 8 later this year the most widely used desktop platform will get an app store. Given the Windows user base, the potential reach of a its app store will be huge.

What should we do?

If you are a software developer or publisher you should start working on Windows 8 versions of your products now, because the Windows app market will be bigger than iOS, Mac and Android markets combined.