I was trying to enroll Swift Software Group in the Google Apps Reseller program, but the standard application form did not want to accept our domain name “swiftsoftwaregroup.com”. It kept coming back saying “This domain has already been registered with Google Apps.”
I just found a way around this:
Basically, you first have to sign in to your existing Google Apps account and then navigate (in the same browser window) to http://new.googlepartnerconnect.com/Home/enrollment.You should to complete the reseller enrollment from there.
Android 4 was released in October 2011. Three months later we have just few devices running it. Today Android 5 is rumored to be launching in Q2 2012. We all know how this will end up: wireless carriers and device manufacturers will be late or will simply refuse to push the software update to existing hardware. It seems they do not care about sold inventory, but sure enough they will offer you new devices with the new Android OS.
The first problem is your Android device is destined to become an unsupported brick 6 months after you buy it, and to be fair I have to say that a lot of people are actually fine with that.
The second problem, the bigger problem is that software developers cannot keep up with this mess of hardware vendor customization, carrier customization, multiple versions, and just about everybody doing what they want and when the want it with Android. Android used to be a decent and promising iOS alternative. Recently it has become the nightmare of mobile development.
… but …
There is a light in the tunnel. Google is buying Motorola. Hopefully they are doing it, so they can make better hardware + software integrated devices, just like Apple does. However, it will take time to swallow Motorola, so in the meantime Google should take a page from Microsoft’s book and implement a more controlled Android licensing. Google should start demanding minimum hardware specs and swift software updates from device manufacturers and wireless carriers. That is what Microsoft has done with Windows Phone 7 and is doing with Windows 8.
What I want to see is Chrome and every other browser hide the URL garbage after the host name. For example it will be nice to see only netflix.com in the address bar or even better will be just “Netflix”. Everything else should be hidden because it is in fact an implementation detail which few people understand, and even fewer care about.
So here is a feature request for browser developers:Hide the part of the URL after the domain name by default. Then add a switch for showing/hiding full URL on demand.
After the success of the iOS App Store, an app store for Mac was a logical step for Apple. Many people have had doubts about a desktop software app store, but it is now official – the way to distribute apps for Mac going forward is the Mac App Store.
What about Microsoft and Windows?
The Windows story is even more exciting. With the release of Windows 8 later this year the most widely used desktop platform will get an app store. Given the Windows user base, the potential reach of a its app store will be huge.
What should we do?
If you are a software developer or publisher you should start working on Windows 8 versions of your products now, because the Windows app market will be bigger than iOS, Mac and Android markets combined.